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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, November 20, 2013




Quality Content Writing: What You Need To Look For #ExpertWriter


If you have been an online writer for quite some time and spent your precious moments writing for the web, you must have had those times when you hear disaster gossips and myths about web writing. So how do you feel? Pity? Anxious? Furious? Or Ridiculous? Well, if you are a religious writer, one of these emotions would have hit you real hard somewhere at the creative membrane!

I can see those hands going up!

I belong to the similar bandwagon. However, given the personality system that I have, it.s disappointing to know that perceptions floating around aren't real as they should be. So all the wrong gossips compelled me to share my melancholy towards the myths prevailing about web content writing.

Let's clarify things:

Writing is easy. For all those who get a sudden rush of conviction that they can write, they should ponder over the level of creativity and acumen that's required to map and create a great content. Any form of writing is tough and doesn't come easy. Clients who meet us with an excuse that they need content writing services simply because they don't have the time for writing, make me sarcastically grin within. For creative sake, writing is not a brownie. Casually writing for the sake is one thing, and writing to make an impact is another!

Write and relax till readers come. Give me a break! All those in the trade must know that writing a copy and publishing it is not all that matters. Optimizing it is a big deal in itself. A content well written and published minus optimization is like preparing a field where no one came to play. Cohesive optimization and a great writing make a stupendous writer that has the potential to roll in readers as well.

Rewriting is content writing. Many out there have a perception that rewriting an article is precisely content writing, FALSE! It takes a lot of research, analysis and mind structuring to write a superior article.

Content writers are underpaid. Well, I would oppose this hugely. It depends upon how a writer markets his talent and the real caliber as well. If you have the right potential and the right kind of projects, you would be touching pinnacles in no time.

Stuff keywords to rank higher. People who think this way, need real time therapy! A content that is stuffed with keywords is like feeding a belly beyond saturation. In clear words, over-stuffing is spamming. Watch out! You will be penalized.

Years of experience matter. Well, I am not willing to go contrary on this, but it's actually not about the years that count but the substance that a writer produces over and over again. Your quality of work is more appreciated than the time you have spent in the trade. Experience is certainly a trump, but has no relevance when it comes to delivering real fodder.
It's primarily about how eager you are to produce brilliant copies.




Source: Jashandeep Singh. We are a professional content writing company offering comprehensive professional content writing services to a global audience. FATBIT

Tuesday, October 2, 2012




How to Make Money Writing Online and Content Marketing #ExpertWriter


Article writers using content marketing often overlook content readability when composing their articles. Writing articles online for money must not only consider motivating readers to buy a product. To make money writing online, authors must also provide readable quality content.

With the advent of Google's stated goal to improve a user's search experience, many websites and articles lost their coveted positions in Search Engine Ranking Positions (SERPs). It is now, more than ever, that quality website content writing is king. Writing online for money as a means of 'gaming' the search engines through keyword stuffing, article blasts to thousands of article directories, and weak, poorly structured website content writing are gone.

Readability

Readability measures the grade level needed to understand any document. There are several schemes that are used to determine readability. The Flesch-Kincaid Grade Level is one of better known and most used measurements. Your content writing can be much improved if you incorporate this measure into your article writing.

Although it has come under criticism for its simplicity, Flesch-Kincaid Grade Level scale is still widely used and can give you an idea of your article's readability.

You can determine your article's readability with the Flesch-Kincaid Grade Level scale which assigns a grade level to the written material. MS Word provides a readability statistics feature found under the spell check tab that determines your article's grade level reading score.

There are free utilities on the web that allow you to copy and paste your document and the utility will return the grade level score. There are others. Online-Utitility.org is one. You can find them with a 'free readability tools' search on the internet.

You can also use the Google 'more search tools' feature found at the bottom of the left navigation bar when doing a Google search and choosing 'reading level'. The organic results will show 'basic', 'intermediate', or 'advanced' reading levels for each of the page results.

Although, the results may not be 100% accurate, they do give you an idea of the grade level that your article or page is written at. It may seem that I am putting much emphasis on readability and quality content. It is important to note when writing for the web that the content be easily understandable by your targeted reader. You make make money writing articles online by targeting your reader.

Ideal Reading Level

If you dumb down your website content writing, the reader may feel insulted and dismiss your words. If your words are too pedantic, readers may accuse you of flaunting your knowledge. You may have quality content, but not readable by your targeted audience.

What is the ideal reading grade level? The answer eludes me. Many claim that the national average reading level is eighth grade and that article writers should write at that level or lower when writing for the web. I have yet to find any evidence to substantiate that claim or that you will make money writing to that grade level.

Studies have been conducted by various governmental agencies under the U.S. Department of Education and by independent private agencies on various aspects of literacy throughout the United States, but I have yet to find any authoritative data that specifically identifies the national reading average to be at the eighth grade level.

Adult Literacy in America

The study most often cited as the source of the eighth grade reading level claim is a 1993 study, Adult Literacy in America: A First Look at the Results of the National Adult Literacy Survey, by Irwin S. Kirsch, sponsored by the National Center for Education Statistics. You can review the results yourself at the National Center for Education Statistics.

However, the study does not specifically state that the national reading level average is at the eighth grade level. In fact, the study's committee "… agreed that expressing the literacy proficiencies of adults in school-based terms or grade-level scores is inappropriate."

The study did survey levels of literacy skills ranging from Level 1 to Level 5, with Level 5 being the most difficult or the highest skill level. The survey did show that about half the population performed at levels 3-5 and half performed within the lower levels 1 and 2.

SERPs and Readability

Nevertheless, if we accept the various reading level scales like, Flesch-Kincaid, article writers can improve their content marketing to more closely match the acceptance of targeted readers. In addition, Google and other search engines may or may not look favorably on the webpage or article and rank it higher than one that Google deems to be written at an inappropriate level as evidenced by the Official Google Blog

For instance, an article written at the twelfth grade level about building a tool shed may not be looked upon as worthy of Google's definition of maximizing the user search experience. An article on the same subject written at the sixth or seventh grade level might well fair much better in the SERPs.

On the other hand, writing an article on the Literacy Statistics of Migrant Workers at the fourth or fifth grade level would not fare well with academic readers and probably not with the search engines.

The point is that article writers should consider readability when writing articles. The effort does not need to be an all consuming effort. Readability can easily be checked with one of the tools I mentioned earlier.

Be aware of the end user. The more you comply with Google's goal of "providing the best user experience possible," the more favorably the search engine will rank your writing for money efforts.




Source: C.A. Perez. Writing articles online for money can be very profitable. WRITING FOR THE WEB
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