A collection of articles published in different topics from article writing, article directory, Online articles, SEO marketing, Blogs, Blogging Make Money Online, about Life and anything in between.

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Tuesday, October 2, 2012




How to Make Money Writing Online and Content Marketing #ExpertWriter


Article writers using content marketing often overlook content readability when composing their articles. Writing articles online for money must not only consider motivating readers to buy a product. To make money writing online, authors must also provide readable quality content.

With the advent of Google's stated goal to improve a user's search experience, many websites and articles lost their coveted positions in Search Engine Ranking Positions (SERPs). It is now, more than ever, that quality website content writing is king. Writing online for money as a means of 'gaming' the search engines through keyword stuffing, article blasts to thousands of article directories, and weak, poorly structured website content writing are gone.

Readability

Readability measures the grade level needed to understand any document. There are several schemes that are used to determine readability. The Flesch-Kincaid Grade Level is one of better known and most used measurements. Your content writing can be much improved if you incorporate this measure into your article writing.

Although it has come under criticism for its simplicity, Flesch-Kincaid Grade Level scale is still widely used and can give you an idea of your article's readability.

You can determine your article's readability with the Flesch-Kincaid Grade Level scale which assigns a grade level to the written material. MS Word provides a readability statistics feature found under the spell check tab that determines your article's grade level reading score.

There are free utilities on the web that allow you to copy and paste your document and the utility will return the grade level score. There are others. Online-Utitility.org is one. You can find them with a 'free readability tools' search on the internet.

You can also use the Google 'more search tools' feature found at the bottom of the left navigation bar when doing a Google search and choosing 'reading level'. The organic results will show 'basic', 'intermediate', or 'advanced' reading levels for each of the page results.

Although, the results may not be 100% accurate, they do give you an idea of the grade level that your article or page is written at. It may seem that I am putting much emphasis on readability and quality content. It is important to note when writing for the web that the content be easily understandable by your targeted reader. You make make money writing articles online by targeting your reader.

Ideal Reading Level

If you dumb down your website content writing, the reader may feel insulted and dismiss your words. If your words are too pedantic, readers may accuse you of flaunting your knowledge. You may have quality content, but not readable by your targeted audience.

What is the ideal reading grade level? The answer eludes me. Many claim that the national average reading level is eighth grade and that article writers should write at that level or lower when writing for the web. I have yet to find any evidence to substantiate that claim or that you will make money writing to that grade level.

Studies have been conducted by various governmental agencies under the U.S. Department of Education and by independent private agencies on various aspects of literacy throughout the United States, but I have yet to find any authoritative data that specifically identifies the national reading average to be at the eighth grade level.

Adult Literacy in America

The study most often cited as the source of the eighth grade reading level claim is a 1993 study, Adult Literacy in America: A First Look at the Results of the National Adult Literacy Survey, by Irwin S. Kirsch, sponsored by the National Center for Education Statistics. You can review the results yourself at the National Center for Education Statistics.

However, the study does not specifically state that the national reading level average is at the eighth grade level. In fact, the study's committee "… agreed that expressing the literacy proficiencies of adults in school-based terms or grade-level scores is inappropriate."

The study did survey levels of literacy skills ranging from Level 1 to Level 5, with Level 5 being the most difficult or the highest skill level. The survey did show that about half the population performed at levels 3-5 and half performed within the lower levels 1 and 2.

SERPs and Readability

Nevertheless, if we accept the various reading level scales like, Flesch-Kincaid, article writers can improve their content marketing to more closely match the acceptance of targeted readers. In addition, Google and other search engines may or may not look favorably on the webpage or article and rank it higher than one that Google deems to be written at an inappropriate level as evidenced by the Official Google Blog

For instance, an article written at the twelfth grade level about building a tool shed may not be looked upon as worthy of Google's definition of maximizing the user search experience. An article on the same subject written at the sixth or seventh grade level might well fair much better in the SERPs.

On the other hand, writing an article on the Literacy Statistics of Migrant Workers at the fourth or fifth grade level would not fare well with academic readers and probably not with the search engines.

The point is that article writers should consider readability when writing articles. The effort does not need to be an all consuming effort. Readability can easily be checked with one of the tools I mentioned earlier.

Be aware of the end user. The more you comply with Google's goal of "providing the best user experience possible," the more favorably the search engine will rank your writing for money efforts.




Source: C.A. Perez. Writing articles online for money can be very profitable. WRITING FOR THE WEB

Tuesday, June 26, 2012




Double Your Income Using the #1 Secret Key to Naming Your Articles Or Ebooks #ExpertWriter


You may wonder: "But, I don't have an educational product to name". OK. But, you soon will. So, let's learn how to name it right now.

You may ask, "Why will I soon have an article?" Because when you have an article, you can attract interested people to your website to get that article (if it is named wisely). They may pay directly for your article, or they may simply give you their name and email address in exchange for your article - and PRESTO - you have begun building your email list. Congratulations.

The way to generate traffic to your website is to offer them something for going to your website. The way to "squeeze" them to give you their name and email address is to offer them an article.

There are THREE kinds of articles:

* Typed Article (this is what you likely imagined as what an article would be). And, these could be an article, an eBook, or a Special Report.

* Audio Article (this is simply a voice recording. You can do this on an audio recording device, cell phone or most computers these days)

* Video Article (this is simply videotaping instead of typing)

Which type should you employ? Here are my answers:

* If you are just getting started, use the method which is easiest for you. If you like typing, use that method. If you would rather just talk instead of type, then audio record your article. If you would love to be in front of a camera, then get a FLIP video from any high tech store and begin videotaping yourself or others. Choose one.

* If you are a little more advanced, then do two or three of these techniques.

* In fact the cleverest approach is to do one approach, the easiest for you, and then repurpose it into the other two. For example, if you typed it, then just read it to get your audio and then stands in front of a video camera and read it again to get your video. It's easy. If you have audio-recorded it or video-recorded it, there are loads of cheap services which will transcribe that into text for you.

Once you've got an article (typed, audio or video), how do you name it powerfully so that people will really want it?

Here is the secret ... use a number. That's it. Just use a number.

Instead of entitling your article:

* AVERAGE -"Obama's Re-election"
* GREAT - "The Three Reasons Why Obama's Re-election Is The Most Important in American History"

Instead of entitling your article:

* AVERAGE - "Sell Your Home Fast"
* GREAT - "The 6 Little-Known Ways to Sell Your Home Fast"

Instead of entitling your article:

* AVERAGE - "Advice on Getting a Higher Price Selling Your Home"
* GREAT - "The #1 Best, yet Often-Ignored, Way To Sell Your Home At A Higher Price"

Instead of entitling your article:

* AVERAGE - "Delicious Chocolate Chip Cookies"
* GREAT - "The 5 Proven Ways to Make Delicious Chocolate Chip Cookies"

You get the idea now. Then, you need to type or voice or video the answer to create your article. There are three sources of wisdom to do this:

1. Your Own Wisdom
2. Google
3. Experts (just interview them)

Now, you know The One Secret Key to Naming. Notice that I used my own idea in naming this section.




Source: Raymond Aaron. www.giftfromraymond.com

Wednesday, May 9, 2012





Care and Feeding of Your Wireless Network #ExpertWriter

So you've decided that you want to set up your Internet connection to provide wireless Internet access. You might be switching from a wired network for the 1st time, or maybe this really is your 1st experience dealing directly with an Internet service provider. Regardless of the reason, you're going to want to take some time to set this up right, because although it may seem daunting at 1st to set up the wireless network, a little research ahead of time can save a lot of aggravation later.

Get a quality product

The 1st step, assuming that you've already secured Internet access, is to obtain a wireless router. It can seem simple enough to just go to the store and get whichever router is cheapest, however much like tissues or kitchen knives you'll notice a distinct difference in quality if you base your choice solely on the price point. A cheap router might from suffer performance issues or outdated security standards, and a venture outside the established brands (3Com, Belkin, and Linksys, among others) is a gamble when it comes to customer service and support.

When selecting a router, you should look for the following features:

* 802.11n wireless standard, also known as 11N or Wireless-N. This would be the current wireless standard, which uses multiple antennas to better handle traffic.

* Wi-Fi Protected Setup or WPS security. This would be the latest in wireless security, created for its user-friendliness. Some devices even come with push-button configuration to make setup easy on the user.

Shop around a little first and get some feedback regarding your options. Don't just depend on online reviews or the opinion of the sales staff; talk to your friends, family members, and co-workers about their experiences with wireless routers. There really isn't any substitute for hands-on experience with a product like this.

Well, of course, you're gonna get hop-ons...

If only one piece of advice could ever be given about wireless networking, it would be this: secure your wireless network. Some people deliberately leave their networks open to provide access to neighbors or visitors, while others simply never secure their networks in the first place. This is probably the worst thing you can do with a wireless network. If your buddies and neighbors really need access to your network, that you can provide them the key. Leaving your wireless network open completely defeats the point of having security on your network.

Manage the Frequency

Aside from the standard "power-cycle the modem and router" advice, there are some basic steps that you can take to keep your signal strong as well as your performance excellent. 1St, remember that wireless routers broadcast on certain frequencies (the 2.5 GHZ band, to be precise). If you're certain that you really should be getting signal and instead you're getting reduced signal or interference, try looking for additional devices in your home that might be broadcasting on exactly the same frequencies. Interference can also be caused by additional nearby wireless networks choosing to use the same specific channel as your router, usually due to default settings on the router.




Source: Margarit Johnson. I work from home and handle all the local seo services for my clients.

Friday, March 23, 2012




Article Marketing Tips You Need To Know #ExpertWriter



Writing is a great means of generating money through the internet. There is no need for you to write a book or a magazine or to hunt for an editor looking for articles. The internet provides many avenues for the marketing of your articles. So take a look at these article marketing tips to get an idea of what you can do through the internet.

One of the most important article marketing tips you have to be aware of is that fact that readers read your matter or content for some form of information or the other. So make sure that the article provides them with the information they were looking for when clicking on your article. It is even better if you place something interesting and informative in the beginning of the article.

To be successful in the marketing of your articles on the internet, another article marketing tips is to keep the articles as short and as simple as possible. It is better if you use short paragraphs in the article while being concise and precise. Make it a point to talk directly to the reader while trimming unnecessary fat and not running around bushes. The objective of the article is to be as lean and as meaningful as possible. Internet readers have a habit of scanning through articles and dont have the patience to scan through too long an article.

Placing the readers benefit in the title of the article is a great article marketing tips. This is sure to draw more readers to your articles as it gives it more of a reason to read your article. You will find that there are numerous article directories on the internet. Taking advantage of these article directories is a great article marketing tip.

You can give your articles the exposure they need by submitting to the many popular online article directories. The reason it is better to submit to these article directories is that there are usually large clienteles looking for articles in these directories.

It is quite beneficial for you to use auto-responders when setting up your articles. Having a master auto-responder is an important article marketing tips where you can list all your articles. If you have your own site, posting articles on your site is an article marketing tips you have to implement. With the posting of articles on your site, you can build trust and creditability and at the same time, generate keyword drawn traffic from search engines.

Another article marketing tips to consider is using RSS feeds to syndicate your articles. All you have to do is to place articles in RSS fields and then syndicate them to interested parties. Affiliates prove to be very beneficial in marketing your articles. All you have to do, according to another article marketing tips is to make use of any affiliates that you may have. All you have to do is to let the affiliates brand your articles with the IDs of the affiliates and in the process; your articles get the necessary exposure.

You could consider cross referencing your articles by placing extra links to your articles and also by placing links of your articles with other ezine editors and webmasters. So in a way, you are both helping each other, and this is another article marketing tip to reckon with. And one of the greatest article marketing tips is to place all of the most popular articles you have in an e-book. This e-book can then be branded and passed around; and this is a great viral technique that helps in your article marketing.




Source: Richard Sharp is the owner of Global News Article

Tuesday, March 6, 2012





Can You Really Use Articles To Build Your List? #ExpertWriter

Getting customers to your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed to your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There has been a rise for the importance of well written, information enriched and keyword packed articles for the content of websites as well as for newsletters. These articles provide the information many are seeking on the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with alot of information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

To aid you, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don't have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.




Source: John Emmanuel is the owner of http://www.EZProfitsSite.com and reviews popular home business ideas & opportunities.

Tuesday, February 21, 2012




Share Adsense Revenue and Get Paid For Your Articles #ExpertWriter


There are many Article Directories on the Internet vying for you original articles. Some of them are for free and some of them charge you to post your articles. Most of the article directories make money and the ones that do not are the ones that are not able to generate traffic to their web site.

I work hard to create quality articles. And the reason I work hard is that I want to get traffic to my web site so I can generate income through Adsense or through sales. The more traffic I can create the greater my income. This is not a difficult concept to grasp and most of the people that create and post articles on the Internet have grasped this concept.

I have thought about creating a web site for article submission for myself because I believe that is where the big money is. But I released that I am not good enough when it comes getting good placement with search engines or getting high page ranking. So for now I will stick to what I know.

I have notices a new trend developing over the last year or so. Article Directories are starting to realize that in order to get quality articles they need to do one of two things. The first is to get the page rank of the article directory high enough that quality authors will be eager to post with them. The higher the page rank, the better the back link to your web site. A better the back link means more visitors to your web site.

The second thing that some article directories are starting to do is sharing the Adsense Revenue generated by your article with you. Article Writers that have found article directories that have started sharing the revenue are flocking to the article directories to post articles. This means that the article directories can be a lot more quality oriented and will reject trash articles a lot quicker.

The good article directories will use both concepts and that is why I have created this article. I have found several article directory web sites that now share the adsense revenue generated with the authors that post with them. I have created a page on my web site that contains all of the article directories that I have found so far and as I find new ones I will update the list.

If we all utilize the services of the adsense revenue sharing web sites then sooner or later the rest of the article directories will have to follow suit or go out of business.

You will want to book mark this page and check for new directories once a month or so.

I do not endorse any of the sites, please read terms and condition carefully for each website. It’s your responsibility to thoroughly investigate the legitimacy of each site before handing over your AdSense ID to them.




Source:David Cowley has created numerous articles on Anti Aging. He has also created a Web Site dedicated to Anti Aging and how to treat it. Visit http://www.aging-team.com

Saturday, February 4, 2012




Benefits of Using Human Article Rewriter Service for Article Rewriting #ExpertWriter

Myself, I like to write, but I am terribly slow and I make a lot of mistakes in spelling and grammar. I was always afraid to let someone else put into writing, what thoughts were coming from my head. I have used several article rewriting software programs and I liked them, but again, its time consuming, you have to learn them, like them, and trust them, which takes more time, and at some point in your busy business life, you have to start thinking about time management, especially if you are running three businesses like I am.

I signed up for a free trial at a company that I researched and used about a year ago when they first opened. I had created a document for a new product that I was marketing. Something that had taken me months to finally rewrite several times and when I was finally done, it was what I wanted to say, but I didn't like the way it sounded.

I then decided to stop wasting any more time picking this poor document to death and let someone else take a stab at it. About two days after I submitted it, I received an email saying it was ready to proof, reject, or accept. Reject? I had never even thought that this was an option, but after reading what the article rewriting service had come back with for a finished product, I gladly accepted and paid the very modest fee, knowing I was done and would never have to write another article again. This was a great relief to me, as one long, boring duty had been eliminated from my daily or weekly chores

I suppose many of you readers are like me, and after trying a live human rewriter for your first time, you'll have the same smile on your face and thoughts in your head that came to me. Finally, no more writing!

However, there are plenty of times that the good old article rewriting software comes in handy. Weekends when no one is around. At times when the rewriting service is backed up, or if you are hot on a product or site that was just released and you want to be the first to get the word out. At times like this, the trusty article rewriting software is there to bail you out.

While I am on the subject of article software, I just want to say, and i know many will agree with me on this, but although we ALL want to create the first article out there, and be the first person to get an article into the internet pipeline, it always seems someone is ahead of you. This has happened to me several times with a hot item that I did not want to wait until Monday to get nation wide coverage with. This is when I bought my software rewriter as a tool, as I originally started with a real live human rewriting service.

I reviewed and found that not only was Article Marketing Robot a very cool rewrite tool, but I could also use it to submit to 600-1000 article directories in about twenty minutes. Simply amazing at any price. This alone, was worth writing an article about, but I wanted you can see the video of it in real time, so it's on my site live. I guarantee it’s worth every penny when you look at JUST the time saving part of it.

To get back to my usual rant about a human rewriter for your articles, I found that Human Rewriter Version 2.0 is the NEWEST and Best Article Rewriting Service for any article marketing promotion. Any article can be completely rewritten and this is NOT spinning! Article promotion made easy and fast. You can pick quality article content that you know speaks about the exact topic that you want, then add in your own ideas and words to create a completely rewritten article, free of copyright infringement or duplicate content, which nobody wants.




Source: John Bump is a computer tech support expert from Maine and does internet marketing reviews for many products. Article Rewriting Services

Monday, January 30, 2012



Article Cloning for Fun and Profit #ExpertWriter


Ok ... The title is a bit misleading as there is no fun or profit involved in article cloning, but I got your attention! Article cloning, which is also called article spinning, or article rewriting, is the process of taking an original article and changing it so that it seems like a new article.

This process is not really a bad thing if done by the original author or a public domain article rewritten manually, but can become a mess when done using an article cloning program. There are several article cloning programs available, and they all pretty much do the same things, turn a good article into a bad one.

What does an Article Cloner do?

Most cloners have options to replace certain words with similar word that may (or may not) mean the same thing, add blocks of text at the beginning, middle and end of existing articles and move blocks of text around.

Using the word replacement option, a line of text from the original articles is changed from this

...The Caption will display directly above your table. Kind of like a title! Your site visitors with normal browsers will not see the summary unless they view your pages source code...,

To this

...The Caption will display directly major your table. Kind of like a title! Your station visitors with general browsers will not see the concise unless they purview your pages alpha code...

Not pretty is it? Now, let’s consider that you have replaced words with the article cloner, and added new sentences top, middle and bottom in the same style as the changed sentence above. I will tell you what will happen. Anybody reading that article will form an instant opinion (probably not a good one) of the author and article publishing site owner and most likely hit the back button on their browser faster than the land speed record!

The article cloning people may point out that the replacement word list for the particular software used was not as good as theirs. I say, it doesn't matter which version of cloning software you use, it's not going work for you. Here’s why. Nearly all words have many different meanings and can mean different things in a different context. Computers just are not smart enough to know which meaning of the word or context the author is using it in. Because of this, your article becomes mostly non-sense.

After cloning the article you are left with two choices. Submit it as it is (not a good idea if you really WANT traffic at your website), or go through the article and fix everything. Neither is a good idea if you consider that by cloning, then fixing the article, you have wasted more time than if you had simply written a new article!

Ok. So you have a ton of public domain, or PLR articles and you want to put them on your article publishing site. Rather than waste time cloning articles (most cloned articles are easy to spot and declined by article publishing site owners anyway), take a paragraph at a time and rewrite it in your own words. It is not fast and effortless, but you will get the new traffic from interested people, search engines will not see duplicate content, and you will get a good reputation as a top article writer.




Source: Jan Michaels Article Friendly

Saturday, December 17, 2011




Supercharge You Backlinks With Article Writing #ExpertWriter


After a lot of hard work, you have your Web design spot on and your Web site is now up there on the Internet for the world to see. Unfortunately, the world at present has no idea that your Web site even exists. So, what can you do to bring the Web site to their notice? Mmm…how about writing an article? Sounds weird? But, its completely true! Article writing is one of most effective methods of promoting your Web site on the Internet. It can help you earn free backlinks to your site from a variety of popular Web sites. Lets see how you can use article writing to develop a strong backlink network.

Article writing is a cost effective way of driving up your search engine rankings and attracting traffic to your Web site. Unlike other forms of advertising, you can start an article writing campaign with zero investment. Therefore, article writing is quickly becoming the ideal method for promoting a Web site. To start your article writing campaign, all you need to do is write informative articles related to your field and submit them to reputed newsletters and e zines related to your field. At the end of each of your articles, add author information in the form of a couple of sentences about you and your products. In addition, provide the complete URL of your Web site and invite readers to visit your Web site. If your article is accepted and published, you get free backlinks to your Web site through these newsletters and e-zines. Readers who like your article can click through to your Web site using the link you provided at the end of your articles.

To get even better results from your article writing campaign, you should submit your articles to article directories. An article directory contains thousands of articles on varied subjects, ranging from team building to shopping. Web publishers, such as Webzine owners and bloggers, pick relevant articles from the directory and post them on their own Web sites. The publishers don t need to pay anything for using the articles. However, they are required to replicate the author information at the end of the articles exactly as it is on their own Web sites. So, publishers who select your article in effect provide you completely free backlinks from their Web sites. These backlinks provide exposure to your Web site and help drive traffic to it.

Let’s take an example to understand how you can build a powerful backlink network through article writing. Suppose you have a Web site for selling pet care products. You write articles on topics such as Best Food for Dobermans, How to Get a Personalized Pet Collar, and 10 Secrets for Getting the 1st Position in a Pet Show. In the author information box at the end of each article, you include a backlink to your Web site on pet care products. Finally, you post these articles on a reputed article directory. Let’s see what results you can expect from posting just these three articles.

Let’s say each of your three articles is picked by 5 publishers who use them on their own animal care or pet training newsletter, e zine, or Web site. That amounts to 15 free backlinks from a single article directory. Now lets say you modify the three articles a little and submit them to 5 additional directories. If you get a similar response in these directories, the additional backlinks you earn on those same three articles is 225! As you keep on posting an article a day, the number of backlinks to your Web site starts increasing at a phenomenal rate. And, the more backlinks there are to your Web site, the higher will be the number of readers clicking through to your Web site.

Another advantage of building backlinks through article writing is that it positively affects your search engine rankings. This is because most search engines take the number of backlinks into account when determining the position of your Web page on their search results. So, the higher the number of backlinks to your Web site, the better will be your position in the search results for related keywords.

Article writing is an efficient and economical way of developing a powerful backlink network for your Web site. Articles not only attract more traffic to your Web site but also help establish you as an expert in your niche.




Source: W. D. Price is the Webmaster for the Website Design Network and writes for those setting out on their internet journey and for anyone who is interested in web design. http://www.website-design-network.com

Monday, December 12, 2011



How To Drive Targeted Traffic To Your Website And Earn Lots Of Cash In The Process #ExpertWriter

Every website needs traffic. The life of every business on the internet is the amount of visitors you have and can drive to your website on a daily basis. There are various means of generating website traffic. Unfortunately, most people think that driving traffic to their website entails only one thing and that is building the site! Wrong. If you have been involved in any form of business at all whether offline or online, you’ll realize that the soul of every viable business is in the amount of customers or clients it can make and how many sales it can generate. This of course depends on the amount of prospects they can get to buy their products and services.

There are various methods of generating traffic to your online business. They are grouped into two major classes:

Online Traffic Generation Methods
Offline Traffic Generation Methods

Because this is a series on traffic generation, we’ll start with looking at traffic generation methods offline.

Now I know that seems like a contradiction. I mean how could you use an offline based method of advertising to promote an online based product and services? Well, let me show you. The various ways through which you can generate and drive traffic o your website are

Advertising in the dailies.
Use of stickers on your car, door etc.
Banner advertising.
Billboard advertising.
Writing articles for newspapers.
Buying ad space in the newspapers.
Printing flyers for distribution.
Creating jingles for radio and TV Ads.
Printing of Business cards that could be handed out to people with your website address on it.
Exhibitions and Trade Fairs.
Printing your company name and website address on your clothes.

These are some of the many forms of promoting your website offline. Note that these methods look pretty simple but they are very effective forms of advertising.

Advertising in the dailies is not as hard and definitely not very expensive if you were to place your ads in the classified sections of the magazine. To do this, all you need do is call up the advertising manager of each newspaper publication you intend to advertise in and ask the current rates for their classifieds. Most times, their rates are really cheap. If you want a database of national dailies that you could advertise in, visit nationaldailies.com (Include real website from Google cash). They have in their listings over 250 newspapers with a reach of over 1 million subscribers. This way, your ads gets to be seen by about a million people. Follow carefully here. All you need is just about $750 a month on these adverts. If just one percent of those who see your ads were to visit your website, you’ll have ten thousand visitors –some ads have been known to do a lot better than pull 1 percent to the website. Now, let’s assume you sell products worth just $29 each. If just 200 people buy from you, you’ll end up with a net sales of about $5800 and a profit margin of $5050. That’s an incredible 500+ percent profit from just one campaign. Now, you see how profitable that can be. Not to mention the number of people who will visit your website as a result of the ads you put in the newspapers.

We looked at how you could coin powerful headlines that is bound to cause a click through frenzy. Now, we’ll be looking at how you can build the body of the article to pique the reader’s interest so much that he’ll want more and then create a byline that will cause your audience to be very eager to see what else you have to say and offer.

Creating the body of an article is not as hard as it seems. It is simply outlining your thoughts in an orderly manner so that one point flows into another resulting a well written article. To be honest, there are quite a number of well written articles and billions of pages of poorly written, dry, boring articles. The important thing you want to cause is that readers get a lot more information. This is why we say we all live in the information age. Only those with access to the highest quality information will stay at the top and garner more readership support. Be sure that your content is something that your readers desire and then give it to them. This is one of the single most important ways to build a readership base and ultimately, make money while doing it.

Creating an outline only takes a few minutes. For example, let’s say I want to write an article on building a website. A sample outline would go like this:

Title
The importance of a website (Introduction)
Learning HTML
Setting out the contents of the site
Acquiring the tools or software necessary for building the website and do a comparison of their ease of use, dynamic functions etc.
How to Start building the website
Uploading the website using either the FTP provided by my Host or another FTP software etc.

You get the idea. Let one thought flow into the other. It helps make your readers understand the article better and gain a lot more from it. If you have valuable resources at your disposal, include the links in the article. This way, your readers get more value. Often a well-written article will create a hunger for more articles by the writer. Most article directories will include your expert author’s link at the bottom of your article after your Byline so it would be easy to access your other articles.

After you have gotten them to read your article, you want them to either visit your website or buy a product you are selling as an affiliate or as a merchant. This is where your byline becomes important. How well you write your byline will determine how many people will click through. Often, your articles should build their expectations so much that they would just want to click through. Still notwithstanding, it is good idea to craft your byline well. To craft your byline to get maximum results, look at bylines in any articles you might have seen previously. Start noticing the really good ones –those which caused you to automatically click- and copy their pattern of writing. I do not mean copy word-for-word. Take after them. Try to craft Bylines like they did. With practice, you’ll find you are able to create compelling bylines that your readers will only be too glad to click through to see what else you have to offer.

Remember today’s lesson: Create an orderly outline and learn how to write compelling bylines.

In the previous issue of this series, we looked at how you could use article directories to generate traffic for any product or services you are selling. In this issue, we’ll be looking at how we can move it a little further. You’ll be learning how to use your articles to even generate a bigger readership audience and make more money in the process.

Asides using the article directories, there are various means you can promote your articles with. Some of them are: Use of social network sites popularly known as Web2.0 portals, Submitting your articles to Ezine publishers who need quality content related to the topic you are writing on, News Sites and News feeds, tagging, allowing other people to publish your articles, increasing the Keyword Density of the article etc. Using these techniques is not rocket science. If you know how to check your email and type a few letters and emails, then you can use the techniques to gather as many visitors as you want.

Let’s start with using social networking websites. These are communities online that cater to providing an avenue through which people can get to meet each other for the first time, or where old time friends can catch up with each other. It’s like a get together joint for people across the globe. Examples of these include MySpace, Orkut, hi5, etc. Some of these websites have as much as a billion hits daily. At least hi5 has that much traffic on a daily basis and MySpace has about the same. Imagine the potentials inherent here. A billion hits! What if you could divert some of that traffic to you so other people can visit your website, blog etc.? The potential is limitless. How do you divert the traffic to your website or blog or get people to read your article?

Register with any of these websites that you choose. I am more familiar with MySpace.com although the dynamics of the other websites are not too different. So, we’ll use that as our working example.

Then create your profile page. The key to this is making your profile attractive and funny except if you intend to join the very serious-minded folks or “no-jokes” groups. Make your profile page appear interesting. Let people see that you are a fun guy to be with etc.

Set up your blog. This is highly important as you’ll be needing it on a daily basis. MySpace provides you with facilities so you can create your blog and start posting. Note that your blog address is different from your MySpace page. Your MySpace page is where you tell all about yourself. In short it is where the world first gets o meet you. Their first impression of you will definitely result in their either wanting to know you better or not. You can insert your blog link here as they’ll want to see what you have to offer if they are interested in knowing more about you.

Then start adding your articles, videos, and audios to your blog. This is what your invitees will see when they visit your blog and may either keep them coming back or keep them away. There is no limit to the amount of articles you can add. So as long as you are producing those, post them on your MySpace blog.

After setting up your blog and your page, you are good to go. Browse through the groups you like and start sending invites. Sending invites simply means adding people as your friends. This is your first step of introduction. When you send them the Request to add as a friend, they get it in their inbox. More often than not, they will want to check out who wants to add them; that’s the reason the initial preparation of the home page and blog page is highly important. Be careful about adding too many friends. MySpace has placed the limit of friends you can add to 400 a day. Anything above marks you out as a spammer. But as a starter, add 250 a day. It’s safe. As you get used to the modalities involved with using MySpace, you can increase the number of invites you send out.

Then start posting bulletins to your friends who have accepted you. Bulletins are a form of message. After the bulletin, include the link to your article at the bottom. Then, send and in no time, they’ll get your message. If you have just 12,000 people on your friends list, they are bound to read it if it is interesting.

That’s it. No rocket science at all. If you spend one hour a day working on this, you’ll get appreciable results in no time and lots of people will get to see your articles and probably tell their friends about it which will result in increased website traffic.


In the previous issues of these series, we have look at how you can promote your products and services using articles. In the another edition of this course, you learned how to use MySpace to promote your articles and hence, your products. In this edition, we’ll be looking at how to harness the potentials of articles and drive targeted traffic to your websites through Ezine publishers.

One very important point you have to take note of is the fact that Ezine and newsletter publishers in all fields are consistently seeking for high quality articles loaded with thorough information that can benefit their subscribers. Has it ever occurred to you that one of the top ten challenges Ezine and newsletter publishers face is consistently getting high quality articles and content to send to their subscribers? They need this because they know that if they were to keep giving their subscribers junk, their emails are likely to get ignored if not outrightly blocked resulting in them losing money they could have made from their subscribers reading their emails and purchasing their products and those recommended by them. This potentially means loss in sales and dwindling income from the list.

This is the reason they outsource the jobs of article writing and content production to freelance writers who do it for them at a token price. Now imagine how much costs you would be saving these publishers if you were to consistently offer them quality content –your articles- for free. The only catch being that your bylines remain and not be tampered with. This could be used not only for the subscribers but also for the blog readers.

If you want to explore this avenue, it is better that your content/articles be good enough for them –ezine and newsletter publishers- to want to collect and accept them. By now you would have noticed that there is a lot of emphasis on high quality content. Yes it determines your success rate in marketing your products, services, promoting your website and affiliate products using articles. This method works very well because the subscribers see your byline and click through to the page you want them to; hence increasing your sales. You are bound to make a lot more sales using this method because the subscribers trust the publisher who sends them the email.

So, how do you find these publishers who need your articles?

Visit online forums, discussion groups and message boards. Participate and look out for potential publishers who will like your articles. This can be easily done by typing “Forex trading forums” in the search bar if you are writing articles on Forex Trading etc. It is important that you also contribute to the boards to make you get recognized as a qualified individual. There is problem with well-meaning people who join message boards and start posting offers. After collecting a list of the publishers, send a sample article to them with a promise of more for free if they would only let you include your byline. Most times, the publishers jump at this offer because it helps them cut costs.

In your favorite search engine’s search bar, type in the keyword “‘niche’ Ezine publishers”. If for instance you have articles on real estate, type in the keyword “real state Ezine publishers”, “real estate newsletter publishers” etc. Then get a list of all of them and subscribe using an email account set up for receiving their newsletters. The reason you want to do this is to give you a feel of the quality of their ezines so you can meet up or even surpass the standard. Then, fire off your emails introducing yourself and asking them to take a look at your articles to see if they are “fit for consumption” by your subscribers. If they like it, they’ll often get back to you for a steady supply of articles.

There you have it. You cannot continue to complain that you are not getting traffic anymore. You have enough information to help you generate lots of traffic. Use these techniques and reap the benefits. In the next issue, you’ll learn how to use Content Syndication Websites and News Feeds to promote your articles.




Source: Aurelius Tjin http://www.aureliustjin.com
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